Following a successful global marketing seminar in West Shinjuku on September 19, 2025, LeonaSoftware is pleased to announce a strategic business partnership with Nativex, a leading subsidiary of the Mobvista Group based in Guangzhou, China.
This collaboration aims to provide comprehensive support for Japanese PC and console games expanding into Greater China and Southeast Asian markets. By integrating Nativex's global advertising expertise with LeonaSoftware's specialized strategic planning, we will offer services including CPE advertising on Bilibili and Douyin for wishlist acquisition, offline event promotion, localized creative production, and multi-regional marketing campaigns.
Combined with our existing strengths in media relations and social media management, this partnership establishes a robust, 360-degree support system designed to maximize the impact of Japanese gaming content in the global market.
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Nativex Partnering with LeonaSoftware Specializing in PC/Console Global Expansion
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